Running until the end of August, ‘The Summer is Ours’ neck-collars on bottles of Rosemount Diamond Label and Diamond Cellars offer consumers the chance to win exclusive days out with the girls.
With over 100 prizes on offer, consumers have a chance to win luxury weekend holidays, spa breaks and trips to some of the Summer’s hottest attractions including Taste of Dublin, Royal Ascot, Greenwich Summer Sessions and the Standon Calling Festival.
Also up for grabs is a holiday to Greece. Additional prizes include subscriptions to Glamour magazine, cases of Rosemount wines and luxury picnic hampers.
The campaign is being publicised through Facebook and in partnership with Glamour magazine and will also be supported by significant in-store promotional activity.
Rosemount Brand Development Manager Caragh Walsh commented, “This activity has been themed and timed to ensure that Rosemount is as the front of consumers’ minds throughout the Summer. The neck-collars have great on-shelf impact and the prizes are tailored to our core female consumer”.