Marketing

Return of the World’s Most Imaginative Bartender Cocktail Competition

Bombay Sapphire gin, the world’s number one premium gin by value, is again challenging bartenders across the globe to create world class and imaginative cocktails in the 2014 ‘Bombay Sapphire World’s Most Imaginative Bartender Cocktail Competition’. Now in its second year, the UK and Ireland Final takes place on Wednesday 26th February at Shoreditch House, London.

A re-imagined format
The competition sees 70 bartenders creating two serves as part of a qualifying stage –  submitting a signature Bombay Sapphire gin serve and their own re-imagined twist on the Bombay Sapphire Ultimate Gin & Tonic. Only 15 go on to showcase their serves and compete against one another in the Semi-Final from which just five go through to the Final. The overall winner secures a place to represent his or her country at the 2014 Global Final in London in June.

Judging the Challenge
Last year’s UK winner Joe Wild of Berry and Rye in Liverpool will be one of the Finalist judges. He’ll by joined by guest judge Simon Rogan, one of the most accomplished and well-respected chefs in the UK. Renowned for his restaurant L’Enclume which recently topped the list of the UK’s best restaurants, Simon will also be taking over the restaurant at Claridge’s this Spring. Completing the judging panel will be Global Bombay Sapphire Brand Ambassador Raj Nagra and Bombay Sapphire UK Brand Ambassador Sean Ware.

Sean Ware commented, “We’ve some of the most up-and-coming creative talents from across the industry participating, so getting to the Global Final will be no easy feat. The competition will not only challenge the competitors but just as the unique taste of Bombay Sapphire gin is inspired by the infusion of its 10 exotic botanicals, it will inspire the next generation of up-and-coming bartenders all over the world”.

For more information on the Bombay Sapphire World’s Most Imaginative Bartender competition visit www.bombaysapphire.com/imaginativebartender.

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