Powers tops March poster spend

Powers Gold Label emerged as the top out-of-doors poster ad spender in the Alcohol category in March this year with a spend of €189,306 at ratecard.

The majority of this spend was on Large Format and Powers’ spend was followed by Guinness Rugby which spent  €137,772 and Murphys Stout with €100,362, according to a category analysis from the PML Group.

Bavaria Crown, one of the Top Two Rated Designs for February 2011, was fourth with a spend of €94,865 while Guinness Draught spent €68,264 to land fifth place.

Heineken Lager claimed sixth place spending €62,639, ahead of Coors Light in seventh place (€54,090), Beamish Stout in eighth place (€47,235) and Carlsberg Lager in ninth place (€45,988).