Bulmers Light is encouraging consumers to look to the lighter side of life with its new ‘Floaty Little Devils’ campaign, running for six weeks across TV, Out-Of-Home, digital, PR, radio, social and in-trade activity.

Launched in Australia in July 2019, Lyre’s offers licensees a non-alcoholic spirits range comprising 14 alcohol-free classic spirits, five RTDs and a recently-launched sparkling wine alternative (created using a unique understanding of food science and flavour architecture).

The dictionary definition of 'compelling' is: 'adjective, a compelling argument or reason is one that convinces you that something is true or that something should be done. If you describe something such as a film or book, or someone's appearance, as compelling, you mean you want to keep looking at it or reading it because you find it so interesting'.