Hard Seltzers have become the fastest-growing category of alcoholic beverage in the US with current sales outselling vodka. Now they’re here in Ireland. Drinks Industry Ireland takes a look at the phenomenon.
Premiumisation has become a key driver of Irish whiskey sales both here at home and in other countries such as the US, Irish whiskey’s biggest market. Despite Lockdown, Irish whiskey remains a shining star in the international spirits firmament while here at home, as the nights prepare to draw in, we take a look at the growing consumer demand for premium Irish whiskeys.
Consumer demand for bourbon worldwide can be attested to by the 260% growth in the number of distilleries producing it over the last 10 years, part of an industry worth $8.6 billion. Before the US-EU trade tariff war bourbon exports to the EU had enjoyed annual growth of nearly 40% so demand is certainly there for North American whiskeys & bourbons. We review the market.