While the Coronavirus Lockdown may have utterly changed everything in the on-trade, not surprisingly off-trade sales have soared. Over the full eight weeks from March the 9th to May the 3rd, purchases of gin in off-licences here showed growth of 38%. What can we expect demand to be like this Autumn? We review the ever-exuberant gin market.
When it's part of a cocktail. With one or two notable exceptions brands originally destined for the shots market are happily finding themselves an integral part of cocktail culture. So how does this leave the shorts market itself? We look at the health of the shots market in our Industry Report.