Last year Lucozade Ribena Suntory Ireland was made distributor for the Beam Suntory range of premium spirits in Ireland, thus making LRSI the first company in the world to bring the two businesses – soft drinks & spirits - together under the ‘One Suntory’ banner. LRSI’s General Manager Mark Aherne speaks to Pat Nolan about the company’s plans for the on-trade going forward.
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The wider range of mixers now available can be used as part of the on-trade appeal to people abstaining from drinking, those aiming to moderate their alcohol intake or spirits drinkers seeking a better quality of mixer. We review today’s more adventurous mixer market.
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A collection of notable licensed trade quotes
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