Crises in staffing have been part and parcel of the hospitality industry for many years. However, following Covid-19, the latest crisis not only rubs salt in hospitality's Lockdown wounds but seems set to be much more significant than at any time in the past. Pat Nolan reports.
The trend for convenience has fuelled the evolution of the global Ready To Drink category of which Hard Seltzers form a now sizeable sub-category, with volume growth outpacing that of other beverage alcohol categories globally, according to market analysts IWSR. And despite five years of triple-digit growth, the category continues to grow in 2021 with Hard Seltzer value growing by $367 million dollars in just 13 weeks. We review the Hard Seltzer phenomenon in Ireland.