Your personal Drinks Industry Ireland digest
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Your personal Drinks Industry Ireland digest

VFI call for ‘pints’ tax rebate to save rural pubs

On-trade | The VFI is calling for a 40% excise rebate for all draught products sold in the on-trade to support rural pubs facing unprecedented cost pressures. Ireland has the second-highest excise rate in Europe, which results in 28% of the price of a pint going to the government in tax (excise and VAT)

66% of Irish food businesses plan to invest in enhancing operations

On-trade | The 2025 survey revealed an 8% annual rise in companies developing a domestic growth strategy, with new customer acquisition and innovation remaining primary goals

Moët Hennessy reduce workforce

Off-trade | With a current headcount of 9,400, they are looking to cut that back to roughly around 8,200 due to low sales as the US tariffs provide additional uncertainty

Ten Enforcement Orders served on food businesses in April

On-trade | Mr Greg Dempsey, chief executive, FSAI, warned that food businesses must act responsibly and ensure the food they provide to their customers is safe to eat.

Restaurant spend up 10%, says AIB Spend Trend

Marketing | The AIB Spend Trend data is compiled from 74 million card transactions carried out by AIB customers in-store and online during April 2025

Irish Whiskey Association EU-US trade warning

Organisations recommend an immediate removal of all tariffs on EU and US spirits, allowing a return to the tariff-free environment in which the spirits sector found such success

Boann Distillery claim Double Gold Medal

The spirit used to create the three new whiskeys was previously named Best New Make and Young Spirit at the World Whiskies Awards 2021

Lay-Low Hard Iced Tea: Ireland’s first alcoholic iced tea

The unique blend has 4.5% ABV, is only 90 calories, and has 0 grams of sugar per can. So, a good choice for those who want to maintain a balanced lifestyle but still consume alcohol
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