Sky is giving its licensed trade customers the chance to create a TV advert and an advertising campaign made exclusively for their business – all at no cost.

David Bromige, one of the Co-Founders of Martin Miller’s Gin, is suitably stoic when he recalls how he and his colleagues in Reform Spirits invented Fever Tree tonic water.

Sky Sports has confirmed its latest batch of live Premier League games, with more crunch clashes at the top of the table on the schedule.