The survey, undertaken in 2010, found found that ‘music pubs’ achieved 44 per cent more wet sales revenue during the week than non-music pubs, peaking at 60 per cent during core weekend trading.
The research also claimed that, “On average, pubs without featured music are three times more likely to close than pubs with featured music” and that 78 per cent of club managers stated that they felt music would help them survive the recession. One even stated, “If we didn’t have music we would have closed months ago”.
24 per cent of the 500 publicans in the survey reported an increase in takings of 25 to 50 per cent on nights when they had live music compared to other nights without music while 71 reported an increase of 10 to 25 per cent.
65 per cent of the outlets had a capacity of 100 to 250 in their performance area while 26 per cent had a capacity of 50 to 100.
One respondent commented, “Since taking over six months ago, we do music six nights a week where there was none before and profits doubled”.
The majority of publicans (30 per cent) put music on two to five nights a week. Only eight per cent charged consumers for these music events (although 34 per cent didn’t respond to the question).
Nearly half (48 per cent) budgeted £500 to £1,000 a month towards the provision of live music with a similar percentage (44 per cent) being budgeted to provide recorded music (DJ/Disco).
Less than seven per cent budgeted under £250 a month on live music.
The uplift in trade as a result of hosting live events was put at 10 to 25 per cent by 71 per cent of respondents and by 25 to 50 per cent in the case of 24 per cent of respondents.
In the case of running a DJ/Disco arrangement, 91 per cent reported a 10 to 25 per cent uplift in trade during such events.