Marketing

Josef Meiers on a night out

Josef Meiers is produced at one of the oldest distilleries in Germany.

It was created from a blend of herbs, roots and spices and its extraordinary balance of smoothness and slightly sweeter taste makes it a very versatile mixer in cocktails or as a shot.

Now the Number 2 Krauter Likor in the UK behind Jagermeister, this alternative offers the same strong flavours and image but also offers a far more attractive margin.

With a strong shelf/backbar stand-out, whilst maintaining a traditional Bavarian feel, this alternative option has approached 20% of Jagermeister sales within just two years of launch.

Josef Meier is available via Infinity Brands or your local wholesaler.

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