Johnnie Walker sales up 20% in travel retail

Sales of Johnnie Walker in the travel retail sector grew nearly 20 per cent or 296,000 nine-litre cases to 1.8 million cases in 2010.

Absolut took second place with a similar growth percentage to just over 1.0 million cases in The IWSR’s Top 100 Travel Retail Brands list for spirits and in its Top 25 Growth Brands List.

The IWSR Top 25 Travel Retail Growth Brands list ranks travel retail spirits brands by volume change from 2009 to 2010 while the Top 100 Travel Retail Brands list ranks the top-selling spirits by volumes sold in 2010.

Chivas Regal added more than 200,000 cases in 2010, while Absolut, Ballantine’s and Jack Daniel’s each increased volumes by more than 100,000 cases.

Courvoisier was the fastest-growing brand among the top 25 growth brands, increasing sales by 62 per cent to 231,600 cases with Hennessy selling over 130,000 cases more at 361,300 cases. Both Courvoisier and Hennessy added almost 90,000 cases each in 2010.

The top 25 growth brands ranking is heavily dominated by the leading multinational suppliers. Pernod Ricard supplies seven of the top 25 growth brands, Diageo and Beam Global four each, Bacardi-Martini three, Brown-Forman two,and LVMH and William Grant one apiece.

Diageo has a total of 17 brands in the Top 100 Travel Retail Spirits Brands list, closely followed by Pernod Ricard with 16.


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