Marketing

Findlaters acquire Penfods, Wolf Blass & Beringer agencies from Dillon’s

With the move by Edward Dillon & Company to exit all but the most premium end of the wine business, Treasury Wine Estates has appointed Findlater Wine & Spirit Group as distributors of the Penfolds, Wolf Blass and Beringer portfolio here in Ireland.

The agreement sees the premium New World wines added to the Findlater stable which already distributes TWE brands Lindeman’s and Matua Valley.
 
The announcement means Edward Dillon and Co will cease the distribution of Wolf Blass, Penfolds and Rosemount in the Republic of Ireland at the end of the year.
 
The Chief Executive of Edward Dillon Andy O’Hara said, “We’re very proud of our involvement in making Wolf Blass the iconic Australian brand that it is today; this is the result of 30 years of dedication to the brand. We’re also honoured to have been associated with the development of Penfolds and Rosemount over the last number of years. We wish the new distributors every success with the brands’ continued development in the Irish Market.”

The move reflects Edward Dillon’s aim to concentrate its future development focus on its core premium spirit, champagne and wine brands. In the Republic of Ireland, Wolf Blass is a Top 10 wine brand and the Number Two Australian wine brand with sales of €29.7 million a year.

Tom Gray, Managing Director of Findlater’s, welcomed the new additions: “We are proud of the work we have done on Lindemans and Matua Valley and look forward to strengthening Treasury’s other great brands in Ireland as we move closer to our mission of becoming supplier of choice,” he stated.

Wolf Blass wine – one of the labels moving from Dillon’s to Findlater Wine & Spirits.

Wolf Blass wine – one of the labels moving from Dillon’s to Findlater Wine & Spirits.

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