From now until the end of the year, WKD Purple will be available in leading off-licences nationwide in 275ml and 700ml bottle formats. The limited edition launch will be supported with outdoor advertising, as well as an interactive social media programme on the WKD Ireland Facebook page.
WKD Purple breaks new ground by becoming the first ever Limited Edition to be launched by the brand, which has been the PPS category’s number one bestseller for the best part of the last decade.* In addition, the WKD rate of sale remains the highest amongst the three principal competitors in the PPS category.
Debbie Vard, marketing director at Britvic licensed wholesale says: “The introduction of limited edition WKD Purple is guaranteed to create strong levels of interest amongst consumers. As well as leading innovation in the PPS category, the addition of WKD Purple to the WKD portfolio demonstrates our ongoing commitment to driving and maintaining the success of the brand in Ireland.”
*Source: GCA On Trade RTD category volume & Nielsen Take Home PPS category volume 2011