Expect a “precarious, volatile and uneven recovery” of European wine market

The coming years will see a “precarious, volatile and uneven recovery” of the European wine market, according to Spiros Malandrakis, a drinks analyst with Euromonitor, who warned that wine’s global CAGR from 2010 to 1015 is likely to be around three per cent while that for Western Europe is likely to remain flat.

He was speaking at the recent London International Wine Fair and predicted an “exponential” rise for rosé wine over the next four years in Western Europe while red wine will continue to slip in volume by around three per cent CAGR until 1015.

He warned that while the region may have turned the corner economically since the 2009 downturn, “the spectre of stagnation lingers on” and Western Europe can expect flat volumes between now and 2015 at a time when global volume growth for wine will continue.

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