Diageo tops outdoor spend Q1-3

Diageo topped the list of outdoor display advertising spends in the first nine months of this year with a display value (as per ratecard) of €9.26 million, ahead of Heineken in second place with a spend of €7.12 million.

Coca-Cola came sixth with a spend of €3.56 million.

As a category, Beers and Ciders increased their spend on display advertising during this nine-month period to around €19 million compared to €16 million for the same period in 2009.