Diageo Ireland 2nd-top OOH spender in H1 of 2012

Diageo Ireland was the second-top Out of Home (OOH) advertiser after Unilever in the first half of 2012 with 2.49 per cent of the OOH market according to a Table of the Top 15 OOH advertisers in H1 from PML Group/Posterwatch.

Heineken Ireland followed it in third place with 2.04 per cent of the market and Coca-Cola came sixth with 1.72 per cent of the market.

Beers & Ciders as a category came sixth with a 6.51 per cent share of OOH spend, down three places from 2011’s H1 picture and below Food, Tourism & Travel, Telecoms, Finance and Retail Outlets in terms of OOH spend.