Coors Light launches heavyweight new TV campaign

Coors Light has invested over €1.5 million in a new TV advert called ‘Moving’ which is scheduled to air on 1 September. The ad tells the story of how a group of friends overcome an avalanche-sized obstacle through their camaraderie and resourcefulness.
The latest TVC was developed by Chemistry and shot by acclaimed Irish director Damien O’Donnell, best known for directing movies ‘East is East’ and ‘Inside I’m Dancing’.

Coors Light has recently become the number four lager brand in Ireland, it is the number one lager bottle and the number four draught lager brand in pubs in Ireland.

The new TV campaign is part of an on-going heavyweight investment in the Coors Light brand. 
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