The new activators for the fourth-largest vodka brand in the off-trade here will be visiting key...
Marketing
Mayoman Kieran to become Beam’s Irish Whiskey Ambassador in US
Beam entered the fast-growing Irish Whiskey category with the acquisition of the Cooley Whiskey...
C&C expects international sales to top 20% of business by...
The company told investors that it expects its international division to be responsible for 20 per...
All-round condemnation of Budget excise increases
This dramatic increase in excise duty on wine – which now has the highest excise rate in Europe ...
Guinness releases Holiday Season Generous Ale in US
The special-edition Holiday beer for US consumers was developed in a traditional winter ale style...
UK launches Minimum Price consultation document
Part of a wider alcohol strategy, the proposals also prohibit ‘multi-pack’ or...
Britvic Ireland sales down 14.3%
This contribution was 14.3 per cent down on the 2011 contribution of £171.2 million...
Heineken Ireland – Brewing a Better Future
The coolers are part of Heineken Ireland’s ‘green drive’, outlined in its recent...
Dingle Distillery starts craft whiskey distilling
The Porterhouse Group-owners are behind the venture which intends distilling an initial batch...
Coca-Cola launches award-winning Designated Driver campaign
The campaign aims to reduce instances of drink-driving and promote safety during the Festive Season...