There’s nothing new about cider. Like beer, it’s as old as the hills, has been a staple diet at one...
Marketing
Next stop Vegas for new WKD limited edition
WKD Vegas takes its cue from the vibrant nightlife and neons associated with the world-famous Vegas...
New Coke glass range celebrates bottle’s 100th Anniversary
The 200ml range will remain and will serve for the mixing occasion. And the existing Schweppes...
€24m a year spent advertising alcohol
Alcohol manufacturers spent almost €24 million last year on advertising, an Oireachtas committee...
Smithwick’s launches new campaign
A further 20-second TV spot will introduce Smithwick’s newest innovation, Smithwick’s Blonde...
Diageo’s sales drop 0.7% in Q3
Volumes for the nine-month period also fell by 1.7% and by 0.8% in the January to March 2015 period...
Brewhouse No 4 goes Platinum
LEED certification is the internationally-recognised benchmark for green certification developed by...
UK price increases slow with Budget easing
The research, which includes a full year of data since then, found that the average cost of beer...
Quintessential Brands’ €4m investment
Abbeyleix is home to First Ireland Spirits, a subsidiary of the group and the largest employer in...
Smirnoff remains top premium spirit
Smirnoff vodka remains top of this year’s Impact Database’s 100 Premium spirits brands worldwide...