Marketing

Bord Bia clearly ‘Happy’ with Bloom 2014

Bord Bia welcomed over 106,000 visitors to its Bloom festival in the Phoenix Park, Dublin, over the June Bank Holiday weekend. Last year, a Behaviours and Attitudes study valued onsite sales at €5.5 million.

Furthermore, 130 food buyers attended Bord Bia’s business breakfast at Bloom on Friday morning for
one-to-one meetings with the exhibiting artisan food and drink companies.

And at the Bloom Inn on the Phoenix Park site, the craft brewers and distillers were kept on their toes
as good weather and not a little sunshine kept up spirits as this standout Happy video shows.

The idea may not be original – there are similar ‘Happy’ videos from all around the world from Chicago to Donegal – but where else would you catch the leader of a country together with the Chief Executive and the Chairman of its Food Board grooving to Bloom and the Bord Bia beat in the heat??

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