Ballygowan’s ‘bigger bottle’ launched

Ballygowan has launched a new 330ml bottle to the on-trade replacing the 250ml version and offering 32 per cent more water at no increased cost to the publican or the consumer.

“Ballygowan fully recognises the need to change and respond to the challenges of our licensed marketplace,” explained Debbie Vard, Head of Marketing at Britvic Ireland, “As market leader in the bottled water category in Ireland, Ballygowan is once again leading the way by being the only water brand to introduce a 330ml on-trade bottle.”

Ballygowan worked closely with the trade associations to develop its 330ml version and is  extensively supporting the launch with in-pub advertising including A2 illuminated panels, A1 lightboxes and drip mats.