Ballygowan’s ‘bigger bottle’ launched
“Ballygowan fully recognises the need to change and respond to the challenges of our licensed marketplace,” explained Debbie Vard, Head of Marketing at Britvic Ireland, “As market leader in the bottled water category in Ireland, Ballygowan is once again leading the way by being the only water brand to introduce a 330ml on-trade bottle.”
Ballygowan worked closely with the trade associations to develop its 330ml version and is extensively supporting the launch with in-pub advertising including A2 illuminated panels, A1 lightboxes and drip mats.

At the launch of the new 330ml Ballygowan bottle were (from left): Commercial Director for Britvic Licensed Wholesale Finbarr O’Doherty; LVA Vice Chairman Enda Keogh; Head of Marketing at Britvic Licensed Wholesale Debbie Vard and LVA Chief Executive Donal O’Keefe.