Marketing

10% Q1 revenue drop at Britvic Ireland

Volumes were down 0.2 per cent to 54.4 million litres while revenue fell 10 per cent to €45 million (£37.8m) at Britvic Ireland in its first financial Quarter to 17th January 2012 according to a Management Statement published recently.

However Britvic Ireland held its share in terms of value in the take-home market.

“Half of the 10 per cent revenue decline is attributable to the third-party brands, largely alcohol, which we distribute via the licensed wholesale business where the on- to off-trade shift was especially marked,” reports the company.

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