Tesco continues to lose alcohol share

Sales volumes in this market segment - dominated by multiples, discounters and symbol groups – are estimated to have decreased by 2.0% in 2017. Sales volumes in this market segment - dominated by multiples, discounters and symbol groups – are estimated to have decreased by 2.0% in 2017.

Tesco’s grip on the take-home alcohol market continued to loosen, slipping slightly by another 0.1% in the year to 25th March 2018 compared to the year to the 26th March 2017 according to Kantar Worldpanel figures on the take-home alcohol market.

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15 May 2018 | 0

Lidl made the most of this loss, picking up 1.1% to enjoy a 11.7% share of the take-home alcohol market while SuperValu also grew its share from 23.7% to 24.2% during this time.

Dunnes’ share dropped from 17.6% to 16.9% while Aldi snatched 0.2% to reach a 10.8% share of the take-home alcohol market.

The ‘others’ – “all take-home alcohol bought outside of the main five retailers such as symbols, off-licences, independents etc” – saw slight growth in share to 10.4% from 10.3%.

 

 

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