Tesco continues losing alcohol share
30 January 2017 | 0
Kantar Worldpanel’s latest figures for wine and beer indicate that Tesco’s market share dropped from 27.4% (in the year to 3rd January 2016) to 26.6% (in the year to 1st January 2017).
Meanwhile SuperValu increased its market share from 23.0% to 23.8% and Dunnes too increased its share from 15.4% to 17.5%.
Discounters Aldi and Lidl lost share with Aldi’s share dropping to 11.4% from 12.0% and Lidl’s declining from 12.8% to 10.7%.
“While Tesco & Aldi have seen a dip in market share their overall sales have continued to grow, so there’s a relatively positive performance for both,” reports Kantar Worldpanel, adding, “The overall take-home alcohol market has posted positive value sales growth, with sales 8% higher than the previous year.”
Dunnes & SuperValu have both experienced very strong growth, driving their share of the market