Smithwick’s launches new campaign
A new strapline for the brand, ‘Superior Then. Superior Now’, celebrates “enduring quality”. Smithwick’s has launched a new integrated TV, print, digital, PR and trade press campaign featuring a new strapline for the brand, ‘Superior Then. Superior Now’, thus celebrating “enduring quality”.
Print17 April 2015 | 1
A further 20-second TV spot will introduce Smithwick’s newest innovation, Smithwick’s Blonde – the latest addition to the Smithwick’s family – on TV from 4th May and Out-Of-Home from 18th May.
In addition to the TV ad, a heavyweight outdoor, digital and social media campaign is planned, bringing to life Smithwick’s new poposition.
#SuperiorThenSuperiorNow
Is it a lager or an ale and should it be priced as an ale?