“Short-term expediency” whiskey warning
Tullamore Dew’s Global Brand Ambassador John Quinn has warned that the growth of Irish whiskey worldwide also leaves the Irish Whiskey Association with a responsibility to ensure that the long-term health of the category is protected from “short-term expediency by players who may not necessarily take the long-term view”.
7 January 2019 | 0
He was speaking after being elected as Vice Chair of the Irish Whiskey Association from 1st January.
John joined Tullamore Dew in 1974 and has worked with the brand ever since.