“Short-term expediency” whiskey warning

The long-term health of the Irish whiskey category should be protected from “short-term expediency by players who may not necessarily take the long-term view” – John Quinn.
The long-term health of the Irish whiskey category should be protected from “short-term expediency by players who may not necessarily take the long-term view” – John Quinn.

Tullamore Dew’s Global Brand Ambassador John Quinn has warned that the growth of Irish whiskey worldwide also leaves the Irish Whiskey Association with a responsibility to ensure that the long-term health of the category is protected from “short-term expediency by players who may not necessarily take the long-term view”.

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7 January 2019 | 0

He was speaking after being elected as Vice Chair of the Irish Whiskey Association from 1st January.

John joined Tullamore Dew in 1974 and has worked with the brand ever since.

 

 

 

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