More information on beer bottles & cans by 2022
Consumers are to be provided with clear information regarding ingredients and energy values on alcohol container labels as part of a new European-wide Memorandum of Understanding.
14 June 2019 | 0
The Alcohol Beverage Federation of Ireland has committed to sign up to this.
“The MoU will be signed by ABFI and the sector’s European trade association, Brewers of Europe, in September, formalising their commitment to provide this information on all beer bottles and cans in the EU by 2022,” it has stated.
Over the last four years many brewers, including a number in the Irish market, have been rolling out ingredients and energy labelling on a voluntary basis.
60% of beers sold across Europe now have calorie information while 85% of them already carry an ingredients list.
EU Health Commissioner Vytenis Andriukaitis has welcomed this latest commitment by brewers.
The MoU follows significant engagement between industry and the European Commission, demonstrating the benefits of a collaborative approach.
“This collaborative approach at EU level is the best way to ensure consumers get the information they need in the most effective and efficient way, further empowering them when making purchasing choices,” stated ABFI Director Patricia Callan, “Our industry is proud of the products it makes and this ground-breaking commitment highlights the role we can play to inform consumers and help governments and regulators meet their policy goals.”