Marketing

Míl Gin wins Gold at Gin Masters

 

 

 

The gins were judged in The London Wall Bar & Kitchen by a distinguished panel of industry peers noted for their superior knowledge within the gin industry. Competing in the Contemporary category Míl Gin, a relatively young brand, took the Gold Award. Created by the Pearse Lyons Distillery located in the historic St. James Church in Dublin, Míl Gin has become a massive success over the last year. In addition to its gin, it has introduced Míl Gin Spritz, a pre-mixed gin and tonic that’s opened up premium gin to a whole new market, offering consumers on-tap or canned options.

Internationally, Míl Gin has also become a roaring success.

Having just launched in the US, it’s now available in 30 states with distribution growing at rapid rate. In just four months on the Chinese market, Míl has seen listings expand to 300 bars with Hong Kong close behind, having come to market there in June.

The small-batch gin is distilled with Almond, Basil, Bergamot Orange, Gooseberry, Juniper, Olives, Orris, Rosemary and Thyme. On the nose it has summer fresh citrus and subtle herb notes of Basil, Thyme, Rosemary and piney Juniper. The taste is fresh bittersweet with a clean citrus finish.

The blind-taste competition saw over 300 entries making the Gin Master Awards 2019 the biggest Global Spirits Masters Awards in history. Now in its 10th year, the awards are hosted by Spirits Business which claims that they’ve become the gold-standard acknowledgement of excellence in the gin industry.

 

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