Off-trade

June drink sales down on 2018

“While cider was a particularly popular choice this time last year, its current growth of 0.1% is considerably lower than the 14% experienced last Summer.”

“While cider was a particularly popular choice this time last year, its current growth of 0.1% is considerably lower than the 14% experienced last Summer.”

Drinks sales experienced something of a slowdown this June compared to last year according to Kantar Worldpanel figures.

Kantar’s Consumer Insight Director Douglas Faughnan revealed that June 2018 had been one of the hottest in years with over 100 more hours of sunshine than 2017.

However the first half of June this year had been a different story, he explained, with fewer opportunities to sunbathe and socialise outdoors.

Thus hot weather categories which experienced a surge in popularity this time last year dipped in line with the falling temperatures.

“Drinks sales have also experienced a slowdown,”  he added, “While cider was a particularly popular choice this time last year, its current growth of 0.1% is considerably lower than the 14% experienced last Summer.”

The World Cup would also have had a favourable effect on drinks sales last Summer. By stocking up on snacks and treats, football fans helped sales of crisps increase by 2.5% and soft drinks by 5.0% in the 12 weeks to the beginning of July.

Kantar Worldpanel figures also show that Tesco is failing to attract new shoppers and existing shoppers are spending less each visit.

Despite this, the retailer has successfully cashed in on Irish shoppers’ appetite for soft drinks, with carbonated beverages and mineral water growing by 17.5% and 11.9% respectively, it reports.

 

 

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