Marketing

Jack Daniel’s ‘Bar Slide’ on tour

In celebration of the founding of Jack Daniel Distillery’s in 1866 - making it the oldest registered distillery in the US  – Jack Daniel’s Tennessee Whiskey recently announced details of the a Jack Daniel’s ‘Bar Slide’ promotion in Ireland.

The bar slide experience is travelling to a series of different bars around Ireland. The first event took take place in The Bowery, 196 Rathmines Road Lower, recently, with whiskey-lovers trying their luck with at the Jack Daniel’s custom-made bar with the bar slide while enjoying a complimentary Jack Daniels. Hundreds of prizes are up for grabs with a grand prize worth €800 (including a Woburn Marshall speaker system).

Taking inspiration from the shuffleboard phenomenon sweeping the US at the moment, Jack Daniel’s invites Irish pub-goers to slide their puck along the Jack Daniel’s hand-crafted bar and try to land in a high-scoring zone to win prizes.  As the puck travels across the bar it will journey along a Jack Daniel’s Distillery history timeline, allowing players to take a trip through years of authentic taste and experience. Those who land their puck in the ‘150 Year Prize Zone’ will win an exclusive Jack Daniel’s prize as well as being entered into the draw for the grand prize.

The Jack Daniel’s ‘Bar Slide’ competition is visiting locations across the country from this month. These are listed on the Jack Daniel’s Ireland facebook page each week.

For more information on the Jack Daniel’s Bar Slide competition and details on locations and upcoming dates visit:

https://www.facebook.com/jackdanielsireland/

 


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