Ireland’s first non-alcoholic beer bar pops-up
Diageo Ireland’s Pure Brew non-alcoholic lager has announced details of Ireland’s first non-alcoholic beer bar. The ‘Bar For When You’re Off The Beers’ aims to take the dry out of January with a host of free events from 18th until 20th January and will be located on South Anne Street in Dublin’s City Centre.
14 January 2019 | 0
Following the rigours of the festive season consumers may be looking for an alternative night out while off the beers. So across three days at ‘The Bar For When You’re Off The Beers’ customers can expect non-alcoholic beer-tasting sessions with beer experts, a chill-out zone in the basement with a cinema screen, a House DJ nightly, complimentary beer snacks, ice-cold Pure Brew lager and a range of small batch-experimental non-alcoholic beers on tap.
A full line-up has been planned for the pop-up bar with something to entertain everyone across the weekend including comedian Joanne McNally and special guests ‘The Chats’, an interactive comedy experience discussing topics at random with audience participation encouraged.
DJ and comedian Marcus O’Laoire hosts a night of music, beatboxing and dancing, culminating in a Sober Race ‘til late.
No weekend would be complete without a Sunday session which commences at 12.30pm with Fearless Moves, a music-themed free fitness workout session led by fitness instructor Nathalie Lennon to the tunes of DJ Conor Behan followed by healthy bites (advance booking required) and an ice-cold Pure Brew. The evening is then topped off with an alternative Date Night event (without the Dutch courage!) for couples looking for love, hosted by Dublin drag queen Davina Devine, with gifts and spot prizes on the night culminating in the ultimate date night disco.
“Nowadays, many people give up alcohol for various personal reasons at different times of the year and sometimes decide not to socialise as often in pub,” said Sarah Gilligan, Senior Brand Manager for Pure Brew, “ You can still head out, enjoy a fun night with friends and also have great-tasting non-alcoholic beer.”
She added, “Who knows, perhaps it might become a more permanent feature in the Irish pub landscape in the future”.
The Bar is open to the general public from Friday 18th to Sunday 20th January. Admission is free. Drinks and snacks are complimentary. There are limited spaces available for both Friday and Sunday’s event and booking is required.
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