Guinness still Ireland’s most valuable brand

Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.

Jameson grew 3% in value to €788 million, taking eighth place in the Brand Finance Top 10, up one place from last year.

Guinness’s brand value has been supported by revenue growth primarily in Europe and Africa, with sales remaining steady elsewhere. In addition, Diageo, the corporate parent and owner of the St James’s Gate brewery, has launched a range of new products using the Guinness brand to reach a whole new customer base.

“Ireland’s home-grown brands are worthy ambassadors for the Irish economy which saw an impressive 7% increase over the past year,” commented Simon Haigh, Managing Director, Brand Finance Ireland, “Their strong reputation derives not just from successful marketing campaigns, but because they create authentic value for their customers.”

Ireland’s 10 Most Valuable Sector Brands

Rank 2018	Rank 2017	Brand name	Category	Brand value (EUR b) 2018	% change	Brand value (EUR b) 2017	Brand rating 2018	Brand rating 2017
1	1	Guinness	Beers	2.1	5%	2.0	AA	AAA-
2	4	Allied Irish Banks	Banks	1.9	40%	1.4	AA-	AA-
3	2	Primark / Penneys	Apparel	1.8	1%	1.8	AA+	AAA-
4	3	Ryanair	Airlines	1.6	4%	1.5	AA+	AA+
5	7	Smurfit Kappa	Eng. & Con.	1.2	6%	1.2	AA	AA-
6	8	DCC	Oil & Gas	1.1	0%	1.1	A	A
7	5	Bank of Ireland	Banks	0.9	-30%	1.3	A+	AA-
8	9	Jameson	Spirits	0.8	3%	0.8	AA	AA
9	10	Ardagh Group	Eng. & Con.	0.7	6%	0.7	A+	A+
10	12	Kingspan	Eng. & Con.	0.7	26%	0.6	A	AA-

 

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