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Jun 19 2013

Drinks Industry Ireland : Campaign Trail

    drinkaware.ie considerably ahead of HSE in promoting ‘drinking in moderation’ - poll

    A nationally representative sample of adults aged over 18 was found to have a very positive response to drinkaware.ie’s ‘Pacing’ campaign and a very strong endorsement for the work of drinkaware.ie in general.more >

    Campaign Trail

    Campaign Trail

    Campaign Trail

    Campaign Trail

    South County bar takes a punt
    Heineken launches global social experiment
    The South County bar & café in Douglas village, Cork, has found a novel way to get rid of any old money that you have -- and support a great local charity at the same time. Kilbeggan Distillery’s new owner Beam Inc has completed an €85,000 major infrastructural investment programme to enhance the Kilbeggan Distillery Experience at the world’s oldest licensed distillery. Smithwick’s has announced a €3 million investment project for Kilkenny that will see a major transformation of the existing Smithwick’s Visitor Centre into a state-of-the-art visitor experience. ‘Voyage’, the fifth instalment in the Heineken ‘Legend’ series, has just been launched via facebook and satellite TV. The integrated campaign on a variety of platforms across broadcast, digital and mobile, also offers one Irish consumer the chance to put themselves to the ultimate test.
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