Barry Group appoints Brent Pope
Carry Out, Ireland’s largest independent specialist off-licence franchise, has appointed Brent Pope as its new Brand Ambassador.
Honouring the brand’s heritage, the new partnership aims to offer a platform for Carry Out’s leading range of wines, beers and spirits.
With 100 stores nationwide, Barry Group has marked 2019 as the year for brand development.
“This year marks the 10th Anniversary of the acquisition of Carry Out and what better way to celebrate this than with the appointment of our new Brand Ambassador?” said Carry Out’s Sales Director Edwina Lucey, “We’re looking forward to the year to come and to see our new brand proposition come to life.”
Brent Pope perfectly coincides with this initiative as he offers a fresh perspective of the brand stand, states the company.
“Brent embodies all that the Carry Out brand is,” added Holly Barry, Brand Strategist, “Research we’ve conducted shows us that Carry Out customers are avid followers of sport and while they’re aware what beverages they like, they’re always looking to be educated on alternative offerings. Brent offers us a platform to amplify these messages. We’re looking forward to seeing this partnership develop and for Brent to immerse himself in the Carry Out brand”.
Brent will feature across the brand’s 360 campaign for the coming year with touchpoints including TV, digital, experiential, media partnerships and in-store commencing this month with a media partnership with Balls.ie.
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