Marketing

Baijiu brands 54% of Top 50 brand value

 

 

Chinese spirits brands claimed the top four positions in Brand Finance’s Top 25 Spirits brands by value 2019, with Moutai-branded baijiu retaining its crown as the most valuable spirits brand in the world, up an impressive 43% to $30.5 billion.

Indeed Chinese baijiu brands dominate Brand Finance Spirits Top 50 2019 ranking, claiming the top four positions and accounting for 54% of the total brand value in this year’s rankings.

Jameson Irish whiskey dropped four places to 19th in the Top 50 listing while Baileys Irish Cream held to its 29th place ranking.

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