Dec 7 2013
Drinks Industry Ireland
Sky tags up with BoxNation
Following three-time World Champion Carl Froch’s successful defence of his IBF & WBA Super-Middleweight titles against British challenger George Groves, there’s to be even more knockout action through Sky’s new partnership with BoxNation.
Jameson seeks graduates
Jameson’s Graduate Recruitment Programmes, entitled ‘The Vital Ingredient’, are up-and-running again this year offering graduates the opportunity to join Jameson Whiskey.
drinkaware.ie highlights ‘Morning After’ in Festive campaign
‘Morning after’ breath-testing of drivers has led to real concerns for people who, although finding alternative methods of getting home safely the night before, feel they may risk being over the drink-driving limit the next morning. drinkaware.ie is therefore rolling out a nationwide campaign in conjunction with the Road Safety Authority over the Festive Period, raising awareness of what a standard drink is and the time taken by the body to eliminate one.
Bulmers Comedy Festival expands to 5 days
The Bulmers Clonmel Comedy Festival celebrates its seventh anniversary by expanding to five days of classic comedy from the 27th November to the 1st December 2013.
Coca-Cola sharing with Designated Drivers again this Christmas
Coca-Cola is launching its annual award-winning Designated Driver Safe Driving campaign on November 22nd. More than 800 licensed trade outlets have been lined up to take part and this year’s Designated Driver programme ties in with the brand’s Christmas platform ‘I believe in you too’ with a new ‘I believe in sharing’ message across all participating outlets.
Responsible drinking competition for students develops ‘Real-Life’ skills
MEAS has launched its seventh dare2bdrinkaware.ie competition for third-level students. The Chief Executive of dare2bdrinkaware.ie Fionnuala Sheehan pointed out that students need to gain ‘real-world’ experience in their chosen fields before graduating.
Tullamore Dew to recruit six new Brand Ambassadors
Tullamore Dew is searching for six more ambitious brand ambassadors who’ve the necessary blend of confidence, charisma and commercial nous to promote the brand to a new generation of American whiskey drinkers through its graduate placement programme.
Unsigned bands for Budweiser
Following the success of the Budweiser Dream Job campaign this Summer, Budweiser’s Future Sounds of Irish Music project is giving 10 talented unsigned Irish music artists the opportunity to fulfil their dreams by receiving a recording studio session with renowned music producer Rob Kirwan from 18th-29th November.
Heineken wins 3 Advertising Awards
Heineken claimed three of the top prizes at the 24th Outdoor Advertising Awards, winning the Best Outdoor Campaign (Heavyweight), the Best Integrated Campaign (Outdoor & Other Media) and the overall Grand Prix category.
Lambrini launches fruit ciders range
A new range of sparkling fruit ciders from Lambrini has hit the shelves.
Ireland spearheads Carlsberg’s Global Campaign
Carlsberg has launched a new 60-second TV ad which forms part of a new global marketing campaign.
How can digital marketing 'grow the pub'?
Heineken Ireland has shown how digital marketing can be used to 'grow the pub', by introducing the Heineken Digital Times.
Whiskey Live Dublin 2013 set for Oct 5th
Over 500 people from home and abroad are expected to attend the Whiskey Live Dublin 2013 on Saturday 5th October to celebrate Irish and World Spirits at The Round Room in Dublin’s Mansion House.
Heineken’s Star Serve from Limerick to Cork (and beyond)
Heineken’s Star Serve is back and kicked off in Limerick’s Icon Bar recently.
Sky becomes sales agent for Racing UK
In order to help boost daytime trade still further, Sky has become the exclusive sales agent for Racing UK’s commercial TV service on satellite alongside its existing ‘At The Races’ coverage.
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