Jul 22 2014
Drinks Industry Ireland
Heineken introduces new tap & badge
Heineken Ireland is rolling out its new tap & badge, thus investing in pubs nationally in a commitment to improve Heineken’s stand-out at the counter to help drive its customers’ sales.
Molson Coors collaborates with Sky to offer on-trade discounts
Molson Coors and Sky are now working in collaboration to help pubs boost footfall and broaden the customer experience through live sport. In a first for the Irish industry, independent licensed premises that buy a Sky TV commercial subscription - and a range of draught brands from Molson Coors’ portfolio including Carling or Molson Canadian - can save up to 30% on their Sky subscription.
Desperados lights up
Desperados, Ireland’s first tequila-flavoured beer, has teamed up with the Out Of Home media planning and buying specialist Kinetic and Starcom to promote the launch of Desperados new interactive online game, ‘Raid’.
Rekorderlig Cider’s new flavour- innovating the Summer cider season
Rekorderlig Cider has just released its limited-edition Summer flavour – Apple-Guava. Rekorderlig began pushing innovation when it became the first cider brand to launch a Strawberry and Lime cider and a Hot Winter cider.
Sky launches free online training programme for pubs
Sky has launched a free online training programme for publicans entitled ‘Making the Most of Sport’.
Top 10 advertisers in 2013
Diageo was the most active Out-Of-Home advertiser in 2013, accounting for over 4% of all display advertising across the year according to 2013 figures from Posterwatch.
Heineken Ireland invests €2million in Amstel Radler launch
Heineken Ireland has announced a major integrated marketing campaign to support the launch of Amstel Radler, a low-strength premium lager consisting of a blend of 40% Amstel beer and 60% cloudy lemon.
Coke launches Signature Serve trade competition
Coca-Cola has announced details of its new on-trade initiative for the soft drinks category aimed at maximising revenue for its licensed trade customers across the island of Ireland.
Desperados Raidin’ the On-Trade
Desperados, the world’s first tequila-flavoured beer is selling over 13 million cases in 20 countries worldwide. With an ABV of 5.9% it’s best served ice-cold, straight from the bottle.
Lucozade launches Pub-Sized Lucozade Orange
Lucozade has extended it’s on-trade energy drink range with the addition of Pub-size Lucozade Energy Orange in a glass bottle.
Sky wins GAA viewing rights
Sky Sports pub and club customers will be able to enjoy watching the two most popular participation sports in the country after Sky secured the rights to show the All-Ireland Gaelic Football and Hurling Championships in a three-year deal with the GAA to show live matches from June 2014
Taylor’s release rare Single Harvest Port
A collection of rare Single Harvest Ports has been released by Taylor’s via United Wine Merchants.
Desperados - the tequila-flavoured on-trade edge
As the world's first tequila-flavoured beer, Desperados, the full-bodied beer with an edge of tequila, is seen as an unique new innovation in the recently popular 'speers' category. Selling over 13 million cases in 20 countries worldwide, Desperados is best served ice-cold, straight from the bottle.
Over 11k expected at weekend Craft Beer & Food Market
The third Irish Craft Beer & Food Market takes place in Dublin’s Docklands this St Patrick’s Day weekend.
Crabbie’s €1.2m Grand National Promotion
United Wine Merchants has announced a major on-pack offer for its Crabbie’s brand in the run-up to The Crabbie’s Grand National.
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