Drinks Industry Ireland > Campaign Trail
May 22 2013
Drinks Industry Ireland
Kilbeggan Irish Whiskey – the secret’s out in the US
Kilbeggan Irish Whiskey from Ireland’s oldest operating distillery unveiled a new look and 360-degree marketing campaign in the US on St Patrick’s Day.
Published: 03/05/2013
Eristoff awarded ‘Excellent’ in 2013 Ultimate Spirits Challenge
Eristoff, one of the fastest-growing vodka brands in the world, recently achieved an ‘Excellent’ award in the 2013 Ultimate Spirits Challenge, scoring an impressive 91 points out of 100 in the blind taste test, positioning the brand in the ‘Highly Recommended’ category.
Published: 01/05/2013
Now is a Good Time for Bulmers
Bulmers Original Irish Cider is entering a new advertising era with its latest integrated marketing campaign and brand platform Now is a Good Time.
Published: 30/04/2013
Guinness's new 'surge'
The famous Guinness 'surge', unique to every pint of the stout, takes centre-stage in the brand's latest campaign which launched recently across the island of Ireland.
Published: 29/04/2013
Findlaters features strongly in Worlds Most Admired Wine Brands
The 2013 edition of Drinks International’s annual report into the World’s Most Admired Wine Brands, released recently, found wines from Findlater Wine & Spirit Group’s portfolio featuring strongly.
Published: 26/04/2013
Ireland’s Star Servers set for global stage
After three years of championing the perfectly-poured pint, Heineken’s Star Serve quality programme is gathering pace in 2013 by placing the consumer experience right at the top of the on-trade agenda.
Published: 18/04/2013
Metalman Pale Ale – Beoir Beer of the Year
Following winning first and second runner-up prizes last year for its Windjammer and Pale Ale beers respectively, Metalman Brewing Company took home top prize in the most recent Beoir annual awards event, earning the title of Beer of the Year 2013.
Published: 18/04/2013
Sean Kershaw wins first Black Dogg Spiced Rum Open Cocktail Competition
With his creation ‘Scurvy Fizz’ Sean Kershaw of the Four Seasons Hotel in Dublin’s Ballsbridge emerged the winner of the first Black Dogg Open Cocktail Competition which took place recently at the Living Room Bar, Cathal Brugha Street, Dublin 1.
Published: 15/04/2013
Heineken invites publicans to Get in the Game!
The Heineken Cup has delivered some of the best sporting occasions in the pub, helping drive footfall into Irish pubs from the pool stages to the final.
Published: 12/04/2013
Irish Distillers Pernod Ricard ‘Whisky Distiller of the Year’
Irish Distillers Pernod Ricard, was named Whisky Distiller of the Year at the Icons of Whisky Awards - Global 2013 for Jameson for the second year running.
Published: 10/04/2013
Smirnoff’s ‘Yours for the making’ returns
The world’s leading premium spirits brand Smirnoff has announced the return of the pioneering ‘Yours for the Making’ movement in Ireland.
Published: 05/04/2013
Solas goes solo on Bulmers draught range
Dublin’s Solas Bar has announced a one-stop-shop tie-up with Bulmers Ltd in offering the company’s entire draught drinks range.
Published: 27/03/2013
Bushmills Live – the only indie music festival in an Irish whiskey distillery
The Old Bushmills Distillery will throw open its doors and play host to world class headline acts and emerging indie talent at ‘Bushmills Live’, a unique two-day festival celebrating hand-crafted whiskey and music.
Published: 26/03/2013
Bulmers Forbidden Fruit line-up launched
This year’s line-up for Bulmers Forbidden Fruit has been announced, heralding a jam-packed weekend of music, art and comedy.
Published: 15/03/2013
Mixologists, cast your lot with the Disarrono Mixing Star competition
Following in the footsteps of great bartenders such as the winner of the first Disaronno competition George Bagos from Greece (who flew to Hollywood and played the role of a bartender on the US TV show ‘How I Met Your Mother’) and following too in the footsteps of the Italian winner of the second competition, Francesco Cione. who’ll soon find himself in hectic Mumbai and the enchanted world of Bollywood, the 2013 casting is open around the world to find the new Disarrono Mixing Star.
Published: 12/03/2013
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