Apr 17 2014
Drinks Industry Ireland
Sky wins GAA viewing rights
Sky Sports pub and club customers will be able to enjoy watching the two most popular participation sports in the country after Sky secured the rights to show the All-Ireland Gaelic Football and Hurling Championships in a three-year deal with the GAA to show live matches from June 2014
Taylor’s release rare Single Harvest Port
A collection of rare Single Harvest Ports has been released by Taylor’s via United Wine Merchants.
Desperados - the tequila-flavoured on-trade edge
As the world's first tequila-flavoured beer, Desperados, the full-bodied beer with an edge of tequila, is seen as an unique new innovation in the recently popular 'speers' category. Selling over 13 million cases in 20 countries worldwide, Desperados is best served ice-cold, straight from the bottle.
Over 11k expected at weekend Craft Beer & Food Market
The third Irish Craft Beer & Food Market takes place in Dublin’s Docklands this St Patrick’s Day weekend.
Crabbie’s €1.2m Grand National Promotion
United Wine Merchants has announced a major on-pack offer for its Crabbie’s brand in the run-up to The Crabbie’s Grand National.
Return of the World’s Most Imaginative Bartender Cocktail Competition
Bombay Sapphire gin, the world’s number one premium gin by value, is again challenging bartenders across the globe to create world class and imaginative cocktails in the 2014 ‘Bombay Sapphire World’s Most Imaginative Bartender Cocktail Competition’. Now in its second year, the UK and Ireland Final takes place on Wednesday 26th February at Shoreditch House, London.
Vanguard Beer Collective to aid craft beer suppliers & publicans
A new one-stop shop for both publicans wishing to avail of the craft beer explosion and for craft brewers themselves has been set up.
Puttnam to attend Corona Fastnet Festival
Patron David Puttnam will take part in this year’s planned programme of mini-seminars at the sixth Corona Fastnet Short Film Festival in Schull, County Cork and will talk about “Working with the director Alan Parker’.
Diageo Top Out-Of-Home advertiser in 2013
Diageo was the most active Out-Of-Home advertiser in 2013, accounting for over
4% of all display advertising across the year according to 2013 figures from Posterwatch.
Febvre introduces Cuervo Gran Centenario
The Bar Library at Febvre has introduced the Gran Centenario range of Tequilas from Mexican family-owned Jose Cuervo Tequila.
Guinness reveals the latest in the ‘Made of More’ campaign
Guinness’s new ad, featuring the ‘society of elegant persons of the Congo’ (otherwise known as the ‘Sapeurs’), will air for the first time in Ireland and the UK on 15th January.
LVA Chairman launches two new Bar and Beverage Management books
Consumer expectations have changed and today’s bar must deliver an integrated social experience in a safe modern environment that also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, two new books aim to support the bar and beverage skills of students and professionals.
Keep up with The Heineken On Trade Digital Times
Digital Marketing has grown to become a powerful tool that can grow a pub’s online presence, increase footfall and grow sales.
Hospitality Industry Summit at RDS Event
Hospitality Expo – the Irish Hospitality Industries Exhibition running at the RDS on 4th and 5th February – will include a Hospitality Industry Summit where leaders from the sector can meet, share information and listen to skilled professionals point the way to the latest online and digital marketing techniques, the best business practices and the key factors in service and customer satisfaction.
‘Enjoy the sunrise’ with Heineken
Heineken has launched a new global responsible drinking campaign to reach young adults drinking on and around the dancefloor.
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